Communication has to evolve into experience

The daily information overkill poses a serious threat on classic mass media brand communication: it simply gets overheard, since there are only a few stimuli our brains can process simultaneously. Instead, triggering an emotional experience will lead to a real psychophysiological reaction.

Messages have to evolve into emotions to really be felt and acted upon. Because a Message that has become anchored in the flesh cannot be overheard and forgotten.

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