International Einstein Rollout

OPTIBELT presented its new brand ambassador to employees in a series of 23 globally synchronized internal kick-off events. With top-secret planning and coordination at Kochstrasse™, the events involved presentation tools, 3d animations, organization checklists plus speaker notes in 6 languages. The campaign started with a real big bang!

Albert Einstein is international brand ambassador for OPTIBELT. He’s also wise enough to wiggle and wobble.

…da geht noch was!

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